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United Wheels Taps David Blum As New Chief Information Officer

Published December 5, 2023

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DAYTON, OH, (December 4, 2023) – United Wheels (UW), the parent company of Huffy, Niner, Vaast, Batch and Buzz Bicycles, announced the appointment of David Blum as Chief Information Officer, effective November 1, 2023. In this role, Blum will be responsible for optimizing core technology infrastructure and services, while assessing and realigning resources to support the evolving technology needs across the company.

Prior to joining UW, Blum held senior leadership positions at Hylant, W.W. Williams and Highlights Corporation, among others, where he led innovation and digital product development by leveraging technology and marketing to create competitive differentiation and drive business growth both domestically and around the world.

"David has extensive experience in developing innovative solutions and driving digital advancements and we're thrilled to welcome him to the United Wheels family," said Bruno Maier, President and COO of United Wheels. "Under David's direction, we will continue to innovate and grow to meet both the challenges and opportunities of this new digital age and create more seamless digital interactions for our customers, partners and global network."

"I look forward to leading the already great team at United Wheels and adding my expertise and experience so we can achieve the best possible digital solutions for all of our stakeholders," said Blum. "Together we will drive digital transformation in our ever-evolving business landscape to not only meet current challenges, but also adapt to future technological advancements."

About United Wheels Inc.

United Wheels is a global holding company of outdoor brands including Huffy, Buzz E-Bikes, Niner Bikes, Batch Bicycles, Royce Union and VAAST Bikes. UWI brands are sold at thousands of retail locations shipping five million bicycles annually throughout the U.S. and more than forty countries internationally. UWI products are known for durability, innovation, comfort, and style for every member of the family. For more information, visit

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