Boulder, CO – Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced that it is transferring ownership of VeloSwap, a longstanding bike swap event for the past three decades, to Bicycle Colorado, a not-for-profit organization that advocates for all people who ride bikes in Colorado.
This transition represents Outside's commitment to making a positive impact beyond its core business operations. By transferring ownership of VeloSwap, Outside seeks to empower Bicycle Colorado to enhance its mission.
"We are thrilled to pass the torch to Bicycle Colorado, an organization that shares our passion for making a positive difference in our community,” said Robin Thurston, CEO for Outside. “We believe this transition will unlock new opportunities and bolster the continued growth and success of Bicycle Colorado and enhance its ability to fulfill its mission."
Bicycle Colorado's Executive Director Pete Piccolo expressed gratitude for this opportunity, saying, "This gesture from Outside to transfer the VeloSwap business and its associated intellectual property at no cost presents a significant opportunity for us to support Colorado’s bicycling community and advance our advocacy work. We are excited to build on the strong brand of VeloSwap with a new format that creates more value for vendors and attendees and inspires policy change for Colorado bicycle riders.”
VeloSwap will return on November 2, 2024 in Denver. Outside and Bicycle Colorado will work collaboratively to ensure a smooth handover of operations and responsibilities.
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About Outside
Outside Interactive, Inc. is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 30+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, access to NASTAR courses, and more. OutsideInc.com
About Bicycle Colorado
Bicycle Colorado is a 501(c)(3) nonprofit established in 1992 whose mission is to advocate for all people who ride bikes in Colorado. With the support of over 10,000 members, Bicycle Colorado advocates for funding, policies, and programs that prioritize the safety of all people who ride bikes, expand mobility options, and foster a culture that values the diversity and dignity of all people traveling in public spaces. Bicycle Colorado also provides a variety of educational classes – including E-Bike 101, Learn to Ride, Confident Commuting, and SHIFT Driving™ (a self-directed driver training class) – and supports partners that manage organized bike events in Colorado. BicycleColorado.org
