You are here

United Wheels Welcomes Jeff Weiss to Lead Specialty and Electric Bike Business

Published November 9, 2023

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

DAYTON, OH, (November 7, 2023) – United Wheels (UW), the parent company of Huffy, Niner, Vaast, Batch and Buzz Bicycles, today announced the appointment of Jeff Weiss as General Manager of Specialty and Electric Bikes. In this role, Weiss will be responsible for the global specialty channel and the electric wheeled business for United Wheels.

Prior to joining UW, Weiss held global leadership positions at Denago eBikes, Hero Cycles, and Dorel Sports, among others, where he fostered business relationships and distribution networks across Europe, Middle East, Latin America, Asia, and the United States.

"I have had the opportunity to work with Jeff in the past, and I know the level of integrity and passion for cycling that he brings to the United Wheels family," said Bruno Maier, President and COO of United Wheels. "His industry expertise and knowledge of the global market, will enhance as well as accelerate our ability to meet the needs of our business partners and consumers."

"I have had the privilege of being part of the cycling industry long enough to see the continuous evolution of rider participation and product innovation. I've been fortunate enough to work with brands that appeal to the complete spectrum of consumers, from beginners all the way to professionals," said Weiss. "United Wheels is in a unique position within the industry to be able to accommodate every single rider there is, no matter their budget or riding preference.

I am joining United Wheels at an exciting time for our family of brands and look forward to contributing to their growth around the world."

About United Wheels Inc.

United Wheels is a global holding company of outdoor brands including Huffy, Buzz E-Bikes, Niner Bikes, Batch Bicycles, Royce Union and VAAST Bikes. UWI brands are sold at thousands of retail locations shipping five million bicycles annually throughout the U.S. and more than forty countries internationally. UWI products are known for durability, innovation, comfort, and style for every member of the family. For more information, visit

Join the Conversation