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Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign

Published November 2, 2023

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November 2-8, 5% of all online sales from participating brands will go to The Conservation Alliance and their work protecting wild spaces and outdoor places

 (November 2, 2023) – Seven outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces to support The Conservation Alliance (TCA) by donating 5% of all online sales from November 2-8 as part of the #WeKeepItWild campaign. The semi-annual campaign includes Backpacker's Pantry, Gregory Mountain Packs, Royal Robbins, Nomadix, La Sportiva, Oboz Footwear, and Superfeet.

 During the campaign, consumers can shop for their favorite outdoor brands while supporting TCA’s mission to fund and advocate for the protection of North America’s wild places. This fall marks the fourth year of the campaign, which has raised nearly $400,000 for TCA. Member support on projects like this helps make a tangible impact on the organization's work to ‘keep it wild.’ Just this year, TCA has played a key role in 16 conservation projects, protecting more than 11.7 million acres across North America.