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Aventon Rolls with Backbone as Agency of Record

Published October 13, 2023

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Los Angeles, CA (October 13, 2023) – Leading e-bike brand Aventon has signed with Backbone for integrated public relations and influencer management services.

Aventon's foundation in performance cycling paired with technological innovation has made the brand a front runner in the e-bike industry. With a rapidly growing demand for quality e-bikes worldwide, Aventon empowers their customers to enjoy riding while providing a seamless, safe and effortless experience.

"E-bikes are the future of transportation in this country, and we're excited to partner with a true innovator in the category," said Backbone Vice President of Public Relations, Ian Anderson. "We've followed Aventon from its humble beginnings as a fixie bike brand, and it's exciting to join their team as they continue to grow."

With over a thousand authorized Aventon dealers in North America, vertical product integration, and TÜV certified bikes in accordance with UL 2849, Aventon is dedicated to introducing premium technology and putting the customer's experience at the forefront.

“Backbone has a successful record in reaching a wide range of consumers,” said Anthony Baw, Chief Operating Officer. “We are looking forward to working with them on solidifying our presence as a leader in the industry and continuing to build Aventon’s legacy in the e-bike marketplace.”

About Aventon

Rooted in performance cycling, Aventon’s heritage of innovation propelled us into a bold belief in ourselves that we could make e-mobility more enjoyable. With a broader audience in mind, our goal was to create a brand that was versatile, inclusive and all-encompassing of the different types of riders that exist without sacrificing our foundational attention to precision and purposefully built products. Ride More. Be Happy. Visit us online at

About Backbone

Backbone is the country’s leading active lifestyle media agency. For over 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. Backbone has consistently been included on Outside Magazine’s “Best Places to Work” list with offices in Carbondale and Denver, Colorado. For more information, visit

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