Danish cycling apparel powerhouse Pas Normal Studios confirms its intentions for global expansion with the opening of two new flagship stores Singapore and Munich this month. The brand now has 7 flagship stores in Asia, Europe and North America.
Copenhagen 20th September 2023 - Pas Normal Studios continues to grow in a segment of the cycling market that caters to a technically-driven, aesthetically conscious demographic with higher-priced options. In 2023 it has made its intentions clear: ambitious goals for global expansion and growth. The Danish brand confirms this with the continued introduction of flagship stores around the world.
This past Spring, Pas Normal Studios introduced itself to the west coast of North America with the opening of a flagship store in downtown San Francisco. A highly celebrated store opening recently took place in the heart of Munich on Fraunhoferstraße 10 in a 180 m2 space designed by Danish architects OEO. While the doors of another Asian store, in Singapore, will open to the public at the end of the month. https://pasnormalstudios.com/pages/singapore
These additional openings bring the total number of Pas Normal Studio stores to seven: San Francisco, Copenhagen, Mallorca, Singapore, Taipei, Seoul and Munich. Pas Normal Studios intends to connect with local cycling communities through the provision of physical spaces to gather at for weekly social and training rides, to host events and serve as a physical touchpoint for all things related to the brand. The stores afford customers the opportunity to 'try before you buy' and take advantage of the support offered by trained staff in spaces that are Scandinavian-designed showcases of brand heritage.
According to Pas Normal Studios CEO Peter Lange "We are now at a point where our global range of stores ensures that we are reaching a wide audience of cycling enthusiasts. Our stores are designed as a base for the local community to gather for ride-outs and social events. The space offers a possibility to connect with the brand and displays our latest collections. Our stores are important touchpoints between us and local communities, gathering feedback that helps us continue to develop technical apparel and meet the needs of our customers."
The latest addition, and the third store in Asia after Taipei and Seoul, is a Pas Normal Studios flagship store in Singapore, due to open on the 30th of September at 01-04, 107 North Bridge Road, Funan. An exciting line-up of events are planned in the lead-up to the store opening.
