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Mivice Growing with Sales Development & Support in North America

Published August 30, 2023

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Mivice, a leading global e-drivetrain system supplier, is delighted to announce the expansion of its North American support with the appointment of Brad Accettella as the new North American Business Development and Sales executive. Accettella brings with him a wealth of experience in the bicycle industry, having previously served as Chief Operating Officer (COO) of Brooklyn Bicycle Co. and Director of Product & Supply Chain for Guardian Bikes. Prior to that, he held the position of Director of North America for Eddy Merckx Cycles USA.

"With his extensive background and expertise in the bicycle industry, we believe Brad will play a pivotal role in further developing and expanding our presence in the North American market." says Horst Schuster, CEO of MIVICE EUROPE GmbH.

"Our mission at Mivice is to create a better life through smarter and cleaner technology," said Accettella. Mivice is committed to actively operating in the industry as a global leader, with over 170 employees worldwide, of which one-third are dedicated to the product development department.” Mivice has filed for more than 60 patents in the last 5 years. We proudly position ourselves as an innovation leader delivering products of the highest quality and service.

With the addition of Brad Accettella to their team, Mivice is poised to accelerate its growth in North America, catering to the increasing demand for innovative UL certified e-drivetrain systems in the region. For further information or product inquiries, please contact:
Brad Accettella -

About Mivice:

Mivice, founded in 2017, is a brand of M&S Driving Systems Ltd., with production and global administration offices based in Ningbo, China. Mivice also has R&D development centers in Shenzhen and Wuhan, China. Mivice Europe GmbH in Bamberg, Germany, leads the brand's international sales, marketing, and service management. Mivice is dedicated to creating a better life through technology.

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