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Intense Cycles Expands Executive Team

Published May 16, 2023

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Temecula, Calif, May 16, 2023 – INTENSE, LLC announced today the addition of Mike Carr to the executive team as Vice President of Sales.

Carr, an industry leader with extensive experience in both bike and powersports sales team management, will headline the North American sales teams. His past work with iconic action and industrial brands Fox Racing and Polaris Industries gives him substantial experience to effectively lead INTENSE sales programs, with special attention on independent bike dealership (IBD) initiatives and goals.

INTENSE founder, Jeff Steber, stated, "With this being our 30th year in business, I am particularly proud and inspired to have someone of Mike's caliber leading the frontend of the business and the next stage of our growth."

The hiring of Carr is a major step forward in the INTENSE strategy to support profitable, sustainable, and highly valued partnerships through IBD's. Carr will establish and manage partner opportunities for the INTENSE IBD network, grounded in responsible partnership values.

Jon-Erik Burleson, INTENSE Executive Chairman, commented, "We are incredibly excited to have Mike on board. We see lots of growth for INTENSE in both the current mountain bike and E-mountain bike spaces. Additionally, while the rebalancing of supply and demand has created challenges, it is allowing us to finally put the business back in offense mode and Mike has the right skills and attitude
for INTENSE to win."

"The opportunity to work with the people here at INTENSE is incredibly exciting," Carr said. "The team is intelligent, passionate, and authentic with a genuine desire to grow the sport and brand. I feel very much at home given our aligned values and common integrity leading the way toward success."

INTENSE's goal to solidify and expand IBD partnerships is a top priority. Hiring Carr will help the brand responsibly work through challenges and build the Intense IBD network into an industry benchmark of success.

Mike Carr can be reached at or (916) 599-2520.


With decades of building frames for the world's fastest, racing inspires us to be the best version of ourselves. Driven to be better. Aggressive in our pursuit of excellence. INTENSE is a mindset that binds us all. A mindset that inspires us to ride, that pulls us to be better. We Start with the frame, building INTENSE bikes that provide the confidence it takes to live the INTENSE mindset everyday.

Mike Carr.

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