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HLC Names Justin Gottlieb as Brand Manager - Yuba Bicycles

Published May 10, 2023

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LEVIS, QUEBEC AND LEXINGTON, S.C., May 10, 2023 — HLC announced today that Justin Gottlieb will join the company as Brand Manager – Yuba Bicycles. Gottlieb brings more than 20 years of experience in the cycling industry to HLC, most recently serving as Director of Sales and Marketing for Yuba Bicycles, LLC. In this newly created role, Gottlieb will drive strategic initiatives, lead the direction for Yuba in North America, and help expand growth within the IBD channel.

Gottlieb’s move was orchestrated alongside the announcement in April regarding HLC’s new exclusive North American distributor agreement with Yuba Bicycles, LLC.

“We feel fortunate to be able to have Justin transition with the Yuba brand to HLC,” said Dave Savard, VP of Brand Management. “He has a strong history of supporting dealers in North America which will enable us to keep a trusted and familiar face with the brand as Yuba’s momentum continues to rise.”

In addition to his time at Yuba Bicycles, LLC, Gottlieb has held leadership positions at Interbike, The Baby Jogger Company and American Bicycle Group.

“I am grateful for the opportunity to continue working with this amazing brand that I’ve invested so much time and energy in,” said Gottlieb. “I believe dealers will now be able to enjoy benefits that we were not able to offer as a standalone company in the past, and that our 2023 lineup is stronger than ever before. The partnership between Yuba and HLC is one that I believe will help grow the brand moving forward, and I’m excited to be part of the next chapter in Yuba’s history.”

Gottlieb will officially start with HLC on June 8, 2023. He will work remotely from Orange County, CA.

About HLC

HLC is a leading distributor of bicycles, parts and accessories in North America. With headquarters in Lévis, Québec and Lexington, South Carolina, the company has the largest IBD reach on the continent – servicing more than 5,000 retailers with more than 60 sales representatives and 4 regional distribution centers.

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