The partnership is part of expanded marketing efforts to promote both shows to the public.
[Denver, CO]: Lost Paddle Events announced today that Colorado Public Radio (CPR) is the official radio sponsor for both The Big Gear Show and (e)revolution, staging this June at the Colorado Convention Center in Denver. With coverage throughout Colorado on its news and music stations, CPR enhances the public outreach efforts in promoting the two events statewide.
"With both shows opening to the public, it was essential that we develop media partnerships that help us effectively reach our desired attendee audience. As a widely-recognized and respected media outlet, Colorado Public Radio is the perfect choice for our marketing efforts," said Dave Petri, Marketing and Communications Director for both shows. "CPR stations reach areas where 90% of Coloradans live, and a majority of its 600,000 weekly listeners and 776,000 monthly website visitors include the demographics we are targeting for both shows," added Petri.
Both (e)revolution and The Big Gear Show arrive in Denver, Colorado, for the first time, June 8 – 11, 2023. Co-located together and introducing a unique B2B2C show format, each event will offer two dedicated B2B trade show days for retailers and media on June 8th and 9th and then open to the public during the last two days for consumers to attend. Separating the two shows in the exhibit hall will be a professionally designed demonstration area with an indoor track to test e-bikes, a climbing wall, and other gear testing and demonstration opportunities.
"We're excited to be the radio sponsor for the Big Gear Show and (e)revolution, two shows that appeal to so many outdoor enthusiasts in Colorado," Jodi Gersh, senior vice president of audience and platforms for Colorado Public Radio, said. "Media sponsorships like this one are an important part of our audience development strategies."
Exhibit space is still available for both shows. Trade show badge registration is currently open, with consumer ticket sales beginning in April 2023.
Visit www.e-revolution.bike for details on (e)revolution.
Visit www.thebiggearshow.com for details on The Big Gear Show.
