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Olympic Supply Company Celebrating 75 Years In The Bicycle Industry!

Published February 28, 2023

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Wins ‘Supplier of the Year’ and ‘Salesmen of the Year’ at CABDA Midwest, again.

 Milwaukee, WI (BRAIN) – Olympic Supply Company proudly announces its 75th year serving Independent Bicycle Dealers across the USA!

 Although it is still Winter in Wisconsin, the cycling season is just around the corner – and Team OSCO is preparing for another busy season!  OSCO (Olympic Supply Co.) launched an all-new website in 2021 [] and it has proven to be a useful online catalog with over 13,000 products and SKU’s available to customers with an account.  

 Team OSCO has been successful in maintaining healthy, long-term relationships with its vendors and suppliers throughout the pandemic – even taking on new product lines in 2023 such as Wren Sports and Supacaz.  Olympic Supply continues to be the largest REID Cycle distributor in North America with rapidly increasing market share!  

 “We are very proud of our team here at Olympic and excited to work with some new, up-and-coming brands that will be available to our customers,” says Brian Goniu, Director of Operations at Olympic. Goniu continues “…finding great employees is very difficult these days, we have created several new opportunities for sales, office and warehouse team positions.  All experience levels are welcome to apply – we are definitely going to need more help!” 

 Olympic Supply Company also won ‘Supplier of the Year’ at the CABDA Midwest Expo – and congratulates their Chicagoland sales rep - Ray Pecora, for winning ‘Salesmen of the Year’ again!  With the company since 1986, Ray brings a tremendous amount of positive energy and experience to the industry – as well as incredible product knowledge.        

 OSCO is a family-owned, 4th generation wholesaler/distributor of high-quality bicycles, parts, accessories, and hand-made bicycle wheels since 1948.  For more information, please contact the Olympic Supply Company office at 414-461-8380 or email  


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