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Quality Bicycle Products Updates Dealer's Choice Program for Retailers

Published January 10, 2023

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For 2023 Quality Bicycle Products updated its Dealer's Choice partnership program to help retailers boost their bottom line in a rapidly evolving marketplace.

The company added 6 new brands to Dealer's choice for 2023, bringing the total to 51 brands for US retailers and 33 for Canada. Retailers benefit from flexibility in choosing their level of involvement, low buy-ins, brand discounts from 2–5%, and other meaningful benefits.

As Q's flagship strategy uniting leading brands with retailers, Dealer's Choice rewards bike shops with powerful incentives that support their business and overall industry health. In addition to offering increased margins on popular brands across all categories, Dealer's Choice supports retailers by partnering with brands that independently enforce Minimum Advertised Price (MAP), respect channel integrity, and create compelling products.

"Dealer's Choice is the optimal strategy for retailers to improve their cashflow and increase margins on the brands their customers want," said Bill Schouman, Q's Vice President of Sales. "It's a powerful solution for shops that value flexibility and choice to grow their business."

Q retail partners can learn more about Dealer's Choice here. Retailers who want to open an account with Q can apply at

About Quality Bicycle Products

Quality Bicycle Products works to advance the experience of bicycling for the wellbeing of people and the planet. From developing our own compelling bicycle and accessory brands, to distributing the most comprehensive portfolio of top brands in the industry, to sparking advocacy efforts that increase ridership, Q serves as a common thread that weaves together retailers, suppliers, industry partners, and riders. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, Q reaches a network of more than 5,000 independent retailers. As a certified B Corporation, we strive to be an extraordinary business partner and employer, and we have made good on that goal for more than 40 years. For more information about Quality Bicycle Products, visit

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