45NRTH is proud to announce a new partnership with Protect Our Winters (POW), a nonprofit organization that helps passionate outdoor people protect the lifestyles they love from climate change.
Founded in 2007 by pro snowboarder Jeremy Jones, POW is a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations. Relevance and authenticity are the keys to POW's success, as they are laser-focused on forming relationships with key decision-makers across the country to ensure climate priorities are on their agendas.
POW relies on alliances with the outdoor community for guidance, support, and passion. POW has four Alliances: Athlete, Science, Creative, and Brand.
We acknowledge that without winter, we will lose the beautifully cold rides we love, and 45NRTH can no longer exist. As the climate crisis continues to threaten our planet and our way of life, it is our responsibility to take action. 45NRTH is committing $10,000 to POW in support of their unrivaled and urgent work to curb climate change.
Winter: We're here for it.
