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UDOG Has Hired Luc Hallas Its New Global Sales Manager

Published November 28, 2022

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November 15th 2022 – Padova, Italy:  Cycling shoe brand UDOG has hired Luc Hall as its new Global Sales Manager. Hall comes to UDOG from the Pinarello UK, where he held the position of brand manager, former professional cyclist for Team Wiggins.

“I’m really pleased to welcome Luc to the fast-growing family of UDOG. In recent years Luc has gained great experience in the cycling industry. Luc’s addition to the UDOG team is very much focused on building and maintaining retailer and distribution network” said CEO Alberto Fonte

“UDOG is a brand that I have liked and followed since the beginning and I’m truly excited to join the team,” added Hall. “This is an incredible opportunity to expand my expertise internationally and I look forward to the future with UDOG”

Luc, already relocated to Italy where he is working from UDOG Studio based in Padova, Veneto. You can reach him at


About UDOG

UDOG is the bold new Italian company born from the idea of Alberto Fonte, previously brand manager at fi’zi:k and sales&marketing director at Pinarello and Kask. He’s a passionate cyclist and avid competitor with a true love for the sport. After fifteen years in the industry working for some of the most iconic brands in cycling, Alberto decided to create a new and unique brand. The name UDOG stands for Underdog, the English expression that identifies an athlete in competition who is popularly expected to lose, but everyone roots for, and on their day can cause and upset and win against the odds. The Underdog - UDOG - seeks to prove that, with a drive to succeed and hard work, anyone can achieve their goals in cycling as in life. We are all Underdogs, UDOG is for all of us.

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