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VIAIR Bike Adds Sales and Marketing Staff

Published November 14, 2022

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New TLC line of Portable Compressors gets dedicated staff

(Nov 9, 2022, Irvine, CA) – VIAIR Bike, the cycling division of VIAIR Corp, has added two new in-house staff members to help bring added awareness and better serve the bicycle retail and overall U.S. cycling community. Located in Irvine, CA, VIAIR Corp recently launched VIAIR Bike and its five-model TubeLess Capable (“TLC”) cycling line of portable air compressors to great fanfare and the in-house staff additions are necessary to support growing product demand.

Zach Bowman of Huntington Beach, CA joins VIAIR Bike as its new in-house sales associate. An avid mountain bike and gravel rider, Bowman comes to the company with a strong industry background and understanding having spent account management time most recently at Highway Two, as well as FOX Racing and Alpinestars. His experience also includes a year at JAX Bicycles.

Austin Ulrich comes to VIAIR Bike as a new digital marketer. A University of Santa Barbara graduate hailing from San Clemente, Ulrich steps into his new role as a multi-certified digital pro and experienced bike rider. His job function will focus on growing online brand awareness with the help and support of an aggressive company marketing effort that includes consumer and trade events, team and influencers, media relations, and more. He will also be available to help dealers leverage and make the most of their own marketing efforts.

“We are very excited to bring Zach and Austin on board”, says Dave Rittenhouse, VIAIR’s VP of Sales and Marketing, and GM. “Each is very knowledgeable and highly enthusiastic, and both are well-suited to serve our customers. Our new TLC’s are no ordinary compressor pumps. The savvy cycling consumer, especially those who drive to ride, will see and appreciate their capability, nuance and difference.”

“The reception to our line has been nothing short of amazing and we have big things planned for 2023 including an aggressive event and show schedule, a money back guarantee to our dealers, and the on-going voices of our expanding roster of teams, athletes, and affiliates. We’ve got space booked at CABDA in Ontario, CA and we are actively booking new dealer appointments.”

VIAIR Bike’s TLC line of magnetic motor air pumps include five (5) models - the Lite, Plus, Pro, Boost, and Boost XL - ranging in MSRP from $159.95 to $599.95. The Lite, Plus and Pro are tailored towards the consumer whereas the Plus and Pro are best suited to the mobile, team and/or pro mechanic.

For more information on VIAIR Bike please go to 

About us: VIAIR Corporation (, with headquarters in Irvine, CA, is the world’s leader for 12 and 24 volt air compressors in the air suspension, on-board air, industrial, robotic, agricultural, and mobile pneumatics segments. VIAIR Bike ( is a division of VIAIR Corp and offers portable, high pressure air compressor units and accessories under the TLC (‘tubeless capable’) mark, designed specifically for the cycling consumer, mobile bicycle repair and professional bicycle mechanic.

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