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TIME Bicycles Hires Brett Lindstrom as Director of North American IBD Sales

Published November 4, 2022

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Little Rock, AR - TIME Bicycles is pleased to announce the addition of Brett Lindstrom as the North American Director of IBD sales. TIME Bicycles has experienced significant growth since Cardinal Cycling Group’s acquisition of the brand and European factory in January of 2021.

“Our initial area of focus for TIME Bicycles was in Europe and Asia, the largest historic markets for the brand. With the launch of our new ADHX gravel models and our new integrated road models launching soon, now is the time to accelerate our growth in North America,” says Tony Karklins, TIME Bicycles CEO.

Brett Lindstrom comes to TIME Bicycles with an extensive bicycle industry background and a history of working with premium french brands. Lindstrom’s first job in ’88 was at Angle Lake Cyclery in Seattle, and again working with Specialty Sports Venture in Colorado, managing some of their Bicycle Village Stores in the early 2000’s and now as Owner of the San Diego Velofix Franchise, his bicycle retail experience spans the decades with extensive knowledge of many aspects of the day to day business. Most recently, Brett has worked with Chapter2 Bikes as their North American Brand Manager.

“Time is an iconic brand that I have followed since the 90’s, and whose products I raced in France early on.” “It just felt like a perfect fit for me, both with its French Connection, but also as a premium European Made Product.” “I have been following Tony’s career over the years, first with Orbea and that brand's huge success in this market, he is definitely someone to admire in all that he’s done in the Bicycle Industry, it is a great opportunity to work with him.”

Brett’s first day with TIME was November 1st and he will be leading the expansion of TIME Bicycles’ IBD network utilizing the services of Velo Premiere (Lori Barrett & Joel Sehloff) which contracted with TIME earlier this year. “We have a strong sales team in place and we look forward to much success in the North American markets,” says Karklins.

For more information about Time Bicycles you can email or Brett Lindstrom directly at

About TIME:

Founded in 1987 by Roland Cattin with little more than a passion for cycling and a love of innovation, TIME has built a global reputation for excellence by remaining true to the mission of making the best products for discerning riders. From pedals to forks to the ultimate racing platforms for some of the world’s most accomplished racers, TIME has been at the head of the technological curve from wire-to-wire.

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