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Tailwind Nutrition Expands into New Facility, Welcomes New COO

Published October 31, 2022

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After a decade of growth, Tailwind remains committed to keeping operations and manufacturing at home in Southwest Colorado

Durango, Colo. (Oct. 19, 2022) - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has made two moves that benefit not only the business, but the company’s hometown of Durango. This year, Tailwind moved to a new production and warehouse facility in La Plata County, and also hired Chris Jacobs as its new Chief Operating Officer.

“Tailwind Nutrition continues to grow at a fast clip,” said Jenny Vierling, co-founder of Tailwind. “We outgrew our production facility three years ago, and it’s been a game of Tetris since. We’re thrilled to open our new facility with ample space for growth, keeping manufacturing and fulfillment here in Southwest Colorado. At the same time, we’re excited to welcome Chris Jacobs as COO, bringing his organizational expertise to help more athletes achieve their goals as we scale.”

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In his new leadership role, Jacobs will run the day to day functioning of the company – adding processes and systems that enable scalable growth from Tailwind’s Durango office.

By leveraging past experience and channeling the expertise he brings from the consumer packaged goods, e-commerce and outdoor industries, Jacobs is pouring his effort into creating scalable processes at Tailwind. With new products and the transition to a new, streamlined production and warehouse facility, Jacobs is focused on placing Tailwind on a

“Moving to Durango to become part of this team is proving to be a fantastic decision for me,” Jacobs said. “The entire team is made up of active outdoor focused individuals who all simply want to help more people get outside and achieve their respective goals. That's a great foundation to grow from, a great mission and a team I couldn't be happier to be a part of.”

Moving into his new position at Tailwind Nutrition, Jacobs aims to bring the company’s big impact back to its small town roots, starting with remaining committed to manufacturing their products locally in Durango, where they employ 30 people in the La Plata County community.

Tailwind’s new facility will be located near the Durango-La Plata County Airport. The space is not only larger but optimized to be more efficient. Previously, production and warehousing/shipping were located in two separate buildings, causing employees to have to drive product between the two. Now the new facility will have both production and the warehouse under the same roof. The new streamlined flow and increased storage space will help Tailwind keep pace with growing demand.

About Tailwind Nutrition

Celebrating its 10th Anniversary in 2022, Tailwind Nutrition has been manufacturing all-natural sports nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in La Plata County, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need. ReallyTM. For more information visit

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