Ketchum, Idaho (October 3, 2022) CrankTankTM has hired Cole Casperson to lead Amazon Services and serve as CFO at the Idaho-based consulting agency. Cole is overseeing Amazon Channel Management and Amazon Marketing Services for all current CrankTank Amazon Services clients and their respective Markets.
Casperson comes to CrankTank from Club Ride Apparel where he served as CFO/COO for 9 years, heading up Operations, 3PL Relationships, ERP Systems, and all Finance aspects. Previously, he was an Executive at Sun Valley Resort
CrankTank CTO Adrian Montgomery anticipates Casperson's expertise will enhance the agency's Amazon Services and help navigate the agency's finances at a critical period in its growth. "We're excited to bring Cole on board to oversee our Amazon Services. He has experience with FBA and FBM strategy, Amazon Marketing Services, Amazon Compliance and Brand Registry. He complements our group well, providing us additional bandwidth and expertise to service our clients."
"These last couple years have brought tremendous opportunity to Outdoor," noted Cole, "especially in using D2C channels to build their Brand and positively impact their B2B channels." Scott Montgomery added, "Cole has an excellent history and experience in the outdoor industry that will be a valuable asset to bring more depth and experience to our growing organization."
Casperson is based at CrankTank's headquarters in Ketchum, Idaho. cole@cranktank.net For more information, please contact Mark Jordan at mark@cranktank.net.
About CrankTankTM:
Founded in 2016, CrankTankTM provides brands with the strategy they need to reach their business goals. We offer Marketing strategy, E-Commerce strategy, Digital marketing, Public Relations, Social Media, Design and branding services, Content marketing, Performance and Social advertising, Direct-to-Publisher advertising, Amazon strategy, CEO Consulting, Succession Planning, and Impact Media events.
