With the launch of SCOTT Travel, SCOTT combines exclusive sports trips with real brand experiences to provide a unique offering to the brand’s fans and followers.
SCOTT Sports today announces the launch of SCOTT Travel. With the new travel platform scott-sports.com/travel SCOTT now offers its fans and followers the opportunity to book unique and unforgettable experiences in exclusive destinations – from today, the platform and its experiences are open to cyclists, and in the future will also have offerings for winter sports enthusiasts and trail runners. SCOTT Travel was created in collaboration with Globetrotter Travel Service AG and associated tour operators as well as SCOTT test centers and long-term partners of the brand.
"With SCOTT Travel, we connect our consumers with the brand, and create opportunities to experience things which our fans only know from storytelling projects such as CHASING TRAIL, TRAIL E-XPLORER, THE ESCAPE or FREEDOM TO EXPLORE," says Reto Aeschbacher, CMO of SCOTT. "Outdoor activities, travelling and exclusive experiences are high up on our clienteles’ agenda, and we see this in both our summer and winter sports. Brand Experience has always been an important pillar of our marketing strategy. SCOTT Travel offers amazing opportunities here to increase the connection and engagement with our brand but also with regards to our broader product range, for both new and existing fans." These experiences will be offered in exclusive destinations: Cape Verde, Dolomites, Portugal, Engadin, Aosta – a small selection of the existing SCOTT Travel destinations that reads like a bucket list for cyclists.
Whether on guided MTB tours chasing the famous trails of the legendary Cape Epic in South Africa, shuttled trips in the Italian Aosta Valley around Mont Blanc or individual Bike & Surf Camps in the North of Portugal, the range of SCOTT Travel experiences on offer is as diverse as it is exotic. However, one thing always remains: "It’s about offering the local touch of the destinations and enjoying great times alongside like-minded people. With this new platform, we will certainly create exclusive brand experiences - this is today more important than ever," Aeschbacher explains. All trips have been put together in collaboration with ambassadors or locally based SCOTT experts to offer first-class experiences in the best cycling spots in the world. One of the most notable supporters, bike legend Thomas Frischknecht, the Team Manager of Olympic Champion Nino Schurter’s SCOTT-SRAM MTB Racing Team, will give mountain bikers an insight into the Engadin’s hidden trails in one of Switzerland’s most stunning regions during a three-day trip in early September.
Three different categories can be chosen under the SCOTT Travel offer: Trail, Explore and Performance. In each of the three categories, road cyclists, mountain bikers or gravel enthusiasts can book a variety of packages, both in European and exotic destinations. Each package includes the possibility to test or rent SCOTT bikes and equipment. SCOTT Travel currently works with 12 travel partners: "In the near future, we want to expand the SCOTT Travel offer, both in terms of destinations and disciplines", Aeschbacher adds. "For decades, many destinations and test centers around the world have been working with SCOTT - this is an excellent network to further expand what we will be able to offer."
Website: scott-sports.com/travel
