Strategic partnership will expand the reach of the biggest party in British mountain biking
For Immediate Release: The GT Bicycles Malverns Classic, the United Kingdom's largest and longest-running mountain bike festival, is proud to announce its partnership with Facets Marketing, a specialised firm dedicated to offering a full consortium of marketing solutions to cycling events and outdoor brands. This new alliance will enable the Malverns Classic to further expand its growth and bring new opportunities for collaboration with athletes, brands and members of the media.
"We are excited to team up with Facets Marketing," said Malverns Classic Festival Director Simon Paton. "Facets has a proven track record of increasing presence and sales while providing top notch service. Our sponsors, exhibitors and media will immediately notice an increased level of attention and appreciation."
Holly Colson, the founder of Facets Marketing, is a seasoned marketer and cycling industry veteran with previous executive roles at Cane Creek Cycling Components and experience in marketing and operations for events, including the 2006 Olympic Games in Atlanta. Facets is currently the marketing agency for the Life Time Sea Otter Classic in Monterey, California and the upcoming 2023 Sea Otter Australia. Colson brings with her a strong team of specialists in content creation and promotion.
"We are proud to serve Malverns Classic and their supporters! This talented team has set a solid foundation for growth that we will build upon. Our strategic approach of identifying opportunities to engage media, fans and industry partners will help to elevate this incredible event for attendees and exhibitors alike," said Colson.
Mark your calendars! The Malvern's Classic returns to Eastnor Deer Park on 25-28 August 2022. We're gearing up for the biggest party in British mountain biking with a packed weekend for spectators and riders alike, with fast-paced racing, live music, and the UK's largest cycling expo featuring more than 100 of your favourite brands showing off the latest in mountain bike tech.
About the Malverns Classic: The GT Bicycles Malverns Classic is the UK's biggest and longest running mountain bike festival. Taking place from 1989 to 1999 and then from 2018 to the present. This three-day mountain bike festival takes place each August at Eastnor Deer Park, near Ledbury in Herefordshire and features a packed schedule of family-friendly events for riders of all ages and ability levels. Website: https://malvernsclassic.com/
About Facets Marketing: Facets Marketing specialises in creating successful marketing strategies that drive business results. Whether you are looking to increase your exposure through public relations, position your brand globally or develop a strategic marketing plan and budget for the next year, we are your marketing team. Website: https://www.facets.marketing/
