Colnago and L’Eroica partner for the next three years

The two brands signed an important partnership announcing the company founded by Ernesto Colnago as the protagonist in the Eroica events in Italy and around the world for the 2022, 2023 and 2024 seasons

(Cambiago, Italy, March 1st 2022) It was destiny that Colnago and L’Eroica become partners. Both represent the deep and extraordinary passion for cycling, a sport that is increasingly widespread in every corner of the world. Both brands generate unique feelings and represent the success of ‘Made in Italy’. Both bear the values and sentiments of experiencing the beauty of our sport that’s ancient yet never old, and is always capable of arousing very strong emotions.

From this year, therefore, Colnago alongside L’Eroica – and its daughter events all around the world – will communicate together the best passions experienced on the bicycle. Among those events, in the 40th anniversary of the Goodwood Road Cycling World Championships is the Eroica Britannia at the iconic English location where Giuseppe Saronni famously won riding a Colnago in 1982.

Alessandro Brambilla Colnago, Colnago Brand Manager, said: “Colnago is the history of top-level cycling, the epitome of when heroes ride. The greatest pedal champions of yesterday and today took their turns riding the Italian bicycle. The Eroica is, for our brand, a natural choice, like drinking water from a bottle."

Giancarlo Brocci, Eroica Founder, "Colnago was destined to meet L'Eroica,” said Giancarlo Brocci, creator of the event loved all over the world. “Besides being the inspirational bike builder and the entrepreneur, Ernesto was everything in this world: cyclist, mechanic, assistant, fan, sports director, friend of champions, adviser. He has combined genius with his lifetime passion: we couldn't not find each other".

This year Colnago will be part of: