LONG BEACH, CA., March 1, 2022 -- ACT Lab is excited to announce that Industry Veteran Steve Boehmke will lead Marketing for ACT's laboratories and testing facilities in the US, Taiwan, China, Vietnam and Europe. Steve has provided Marketing Expertise to many leaders in the Action Sports Industries, including Shimano, RockShox, Giant Bicycles, Red Bull and more.
"I was excited when Boehmke approached us to fill our lead Marketing role," states John Bogler, President and CEO of ACT. "We worked together at Shimano, and he has had a legacy of elevating brands in the active lifestyle business since then. We look forward to utilizing his creativity to take ACT to new heights within the consumer product safety and compliance testing business across the Globe."
Steve's first assignment was to attend the Outdoor Retailer Winter Show in Denver and develop plans to make trade shows even more effective for ACT.
"I've been fortunate to work with many industry-leading companies in my career, and ACT is right there at the top," says Boehmke. "Safety and Compliance might not sound like the most exciting part of our business, but without them, the Action Sports Industry would not be able to thrive and grow. ACT works with some of the best and brightest and I am pumped to promote that to the Industry and the World."
