Prestacycle announced today that Brandon Hirokawa is their new Director of Marketing and Strategic Development. Brandon brings a strong background of industry experience including the founding of Hirobel and creation of the Hirobel Frame clamp. He comes to Prestacycle from a similar role at Boyd Cycling.
Brandon will lead development of key relationships through its ambassadors, athletes and teams, including Floyd's of Leadville Racing and Capitol Wealth Advisors women's cycling team. He will develop and coordinate marketing strategies with Distributors and Independent Reps to support Prestcycle's strong Dealer focus. He will manage all events and digital platforms. Brandon's expertise in marketing and product placement will be instrumental in the company's continued expansion.
"I am completely thrilled to be working in the tooling side of the bike industry. Tools are a true passion of mine and I look forward to bringing my experience and ideas to Prestacycle." said Brandon.
David Finlayson, President and Founder of Prestacycle stated: "We have known and worked with Brandon at other companies for years and have great respect for his abilities, experience and knowledge. When the time arrived for this expansion, I personal told Brandon he was not just one choice for us, he was THE choice. I have every confidence that Brandon and Prestacycle will flourish together."
About Prestacycle
Prestacycle is a USA-based Bicycle tools and components brand with a focus on innovative multi-purpose products ideal for both Consumers and Professional Mechanics. Prestacycle is a strong industry partner with full support for Dealers and Distributors, and additionally offers opportunities to other Bicycle Companies in the form of Product Development, Manufacturing and Private Labeling. Prestacycle also operates as North American Distributor for Wolfpack Tires and Edco.
