To further its decade long growth in the North American market, ABUS has hired Brian Orloff as Vice President of Sales and Marketing. Brian will manage the operations from the U.S. headquarters in Chicago, IL. Brian has more than 20 years of experience in the bicycle and outdoor industries, having previously managed the North American operations for SIGMA SPORT and BKOOL, as well as having worked in both wholesale distribution and retail.
"I am very excited to join ABUS. Their commitment to safety and security, and their omnipresence in e-bikes means unlimited opportunities for retailers throughout North America. On top of that, their focus on customer support is second to none," Orloff said.
As ABUS offerings in North America continue to expand, including a new line of mountain bike helmets, Brian’s background in growing market share for European brands is the perfect fit for our long-term strategy. Brian will be tasked with leading the sales and marketing team, while working directly with our exclusive distribution partners, Highway Two in the USA and HLC in Canada.
Axel Roesler, Sales and Marketing Director-ABUS Mobile Security International added, “Brian will be a great asset to the team. His wide-ranging professional experience is exactly what we were looking for in a new Vice President. He is passionate about the bike industry and we are very excited to have him lead the team as we continue to grow our business in North America, including the launch of a new line of mountain bike helmets in 2022.”
ABOUT ABUS MOBILE SECURITY INC:
ABUS Mobile Security, Inc. is based in Chicago, IL. Named German Brand of the Century, ABUS has been building locks in their own factories since 1924. Backed by five generations of family knowledge, teams of in-house engineers and tool-makers, ABUS has risen to market leader in Europe by using the highest quality materials, rigorous testing methods and constant innovation in their quest to make the best locks and helmets in the world. For more information about ABUS visit mobilesecurity.abus.com or contact us via email at sales@abus.com
