Canyon Bicycles, manufacturer of premium bikes based in Koblenz, Germany, announced that, effective March 1st, Nicolas de Ros Wallace has been appointed as new CEO. Winfried Rapp, who had been responsible for leading the executive management on an interim basis since October 2021, will continue to be part of the senior leadership team.
Nicolas de Ros Wallace has decades of experience in international management positions as well as in e-commerce and sales development at major sports and fashion brands. For more than ten years he has worked for Nike, Inc. – most recently in the role of Vice President and General Manager for the Jordan brand in the EMEA region. During his time at Nike, Mr. de Ros Wallace has been instrumental in further shaping and advancing the Jordan brand's vision and strategy, driving productivity, growth and improved corporate culture. Previously, Mr. de Ros Wallace held the role of Global Director at Zara Women Footwear & Accessories. His responsibilities included managing end-to-end product lifecycle with the support of ahigh performing team, delivering high growth across e-commerce and 1 ,200 stores in 78 countries globally.
"I am more than excited to welcome such an ambitious professional and authentic personality for the role of Canyon CEO. Nicolas brings a great deal of entrepreneurial flair and leadership skills. His passion for sports and his deep understanding of our business fit well with the attributes we were looking for. I am very much looking forward to working with him and the team to shape the next stage of Canyon's success," says Roman Arnold, Canyon Founder and Chairman of the Advisory Board.
"I am convinced of the superior value proposition offered by Canyon in the bicycle industry, whether it relates to the direct-to-consumer business model, brand, design, innovation and product development. Above all, there is a passionate culture and love for cycling, as well as strong entrepreneurship mindset. I look forward to working with the team to continue to build on the great track record of Canyon, in a context of a structurally growing industry" says Nicolas de Ros Wallace.
Under the leadership of Nicolas de Ros Wallace, Canyon will further expand its international footprint and continue its trajectory as a leader in innovation, technology and performance in the bicycle industry. At the same time, the company is focusing on new growth areas through the improvement of its service offering and further developments in the field of e-bikes, urban bikes and connectivity.
About Canyon Bicycles
What started life in founder Roman Arnold’s garage as Radsport Arnold has evolved into one of the world’s leading manufacturers of road, mountain, triathlon, hybrid and kids’ bikes as well as modern e-bikes. Officially renamed in 2002, Canyon works hand-in-hand with the best athletes on the planet to produce an array of award-winning bikes that embody a pure passion for riding. With a strong reputation for true innovation, implementing leading technologies, clean and clear design as well as the highest standards in quality and service, Canyon continues to expand worldwide, selling more bikes outside of its native Germany than within since 2008. As a pioneering direct sales brand, Canyon products are exclusively available online at www.canyon.com.
