Mike’s Bikes Accelerates to Serve the Northern CA Bicycling Community

New partnership between Giant Bicycles USA (Newbury Park, CA) and Mike’s Bikes (12 Northern CA locations) makes its debut this fall.

Mike’s Bikes, the largest specialty bike retailer in the Western US, with 12 current retail locations and a large national online presence, has signed with Giant Bicycles USA as its new full line brand partner.  Mike’s Bikes brings great talent, process, and energy as a premier retailer managed by an authentic rider management team. Their investment in staff training, inventory management and customer experience is at the highest level in the cycling industry.

Giant Bicycles USA, the North American business unit of Giant Manufacturing, the world’s largest premium bicycle manufacturer, will support this relationship through its product experiences, service commitments, retail support vision, constant improvement execution, and Giant Retail Academy.

“Our mission at Mike’s Bikes is to deliver incredible experiences, both in the store and on the bike.  Giant is a partner who gives us the tools and the flexibility to do exactly that,” said Ken Martin, CEO of Mike’s Bikes.

“Partnering with a retailer who understands the experience as the premier deliverable is rare and exciting. The opportunity to work with a best-in-class company like Mike’s Bikes sets a new high water mark. Giant USA is honored and humbled to partner with a retailer of this quality and magnitude”, said John Michael Thompson (JT) GM of Giant Bicycles USA.

 About Giant

Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, which was founded in 1972, the brand combines craftsmanship, technology and innovative design to help all riders unleash their full potential. Through its products, people and retail partners, Giant delivers a full ecosystem of bikes and gear to optimize the cycling experience and grow the community. For more information, go to giant-bicycles.com<http://giant-bicycles.com>.
Liv Cycling is the only comprehensive cycling brand in the world dedicated solely to women. Founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all female riders from beginners to pros. With a global team of retailers, athletes and events, plus a growing online presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences –Liv strives to support community and be the number one resource for women cyclists around the world.