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Hayes Bicycle Group Strengthens Rep Force

Published August 18, 2021

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Mequon, Wisconsin: (August 2, 2021) Hayes Bicycle Group is pleased to announce that we have bolstered our US- based rep force with the addition of several new agency partners.

The most recent additions provide Hayes with complete coverage throughout North America. The new rep agencies representing Hayes include In-Gear (Midwest), Suncoast Sports (Florida), Southeast Sport Marketing (Southeast), and Coastal Disposition (Northern California). These well-known agency partnerships will support growing retailer demand for Hayes' family of brands including Hayes, Manitou, Reynolds, SUNringlé, and ProTaper MTB for new and existing customers.

"Strengthening our team of IBD sales rep professionals in our backyard and across the country brings our brands closer to a growing number of retailers who are passionate about our expanding product range and committed to creating a great customer experience." - Todd Schmidt, Director of Aftermarket Sales.

As both a welcome and training session, the strengthened rep team participated in our recently held National Sales Meeting where they had a chance to engage with Hayes Bicycle Group leadership team, learn about the Hayes' family of brands and the company-wide vision. "Through this event, we are confident that our rep team is equipped with everything they need to be ready to sell, support retailers, and be technical experts for our brands" - Ric Abram, National Sales Manager.

The focus of the rep team will be to support and manage the continued growth of our performance products while being the champions of the Hayes Bicycle Group brand on the front line at indoor and outdoor industry events and competitions across the country.
"In Gear Reps have been watching the Hayes Bicycle Group grow into a formidable collection of brands for several years. Our goal is to make Hayes Bicycle Group the number one choice for our dealers and their consumers." - Dominic Petit, In Gear.

Visit with Hayes and their strengthened Rep Team at the CABDA show in Chicago, IL Sept 15th – 16th in Booth 818. This will be Hayes' initial industry event following the COVID-19 pandemic. On display will be their key product collections including mountain, gravel, road, and performance youth.

About Hayes Performance Systems

Headquartered in Mequon, Wisconsin, and with facilities in USA, Europe, and Asia, Hayes Performance Systems is a premier manufacturer of brakes, suspension systems, wheels, and components. It serves various markets: powersport, mountain and road bike, motorcycle, turf care, agriculture, construction, and defense markets. Hayes is comprised of 500-plus dedicated team members who share passion, expertise and high standards that consistently exceed customer expectations. Everything the team members do for themselves and their shareholders, stakeholders and customers must be purposeful, premium, trusted, and unbeatable. For information about Hayes Performance System, go to www.HayesPerformance.com. For additional information about our bike brands, visit www.HayesBicycle.com.