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QBP Named Distributor of adidas Five Ten Cycling and Climbing Products in Canada

Published August 16, 2021

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Quality Bicycle Products has been named the new distributor of adidas Five Ten cycling and climbing products in Canada. Q will stock the entire assortment of adidas Five Ten cycling and climbing products in its Vancouver and Toronto distribution centers beginning in January 2022.

In July 2021, Q sales teams will begin re-signing existing adidas Five Ten retailers in Canada with a powerful and competitive incentive program beginning with the Spring/Summer 2022 collection.

"Five Ten is a premier and iconic brand of cycling and climbing footwear and lifestyle gear, with massive consumer demand in Canada," said Joe Benedict, Director of Distribution Product at Q "We're proud to partner with this legendary brand to retailers in Canada. That commitment begins with our sales program, followed by stocking the full assortment of Five Ten products in our Canadian distribution centers beginning in January, with a long-term partnership that will support bike and outdoor retailers for years to come."

"Our partnership with Q in Canada is a strategic expansion of our already fantastic partnership in the US," said Michael Kadous, Head of Adidas Terrex & Five Ten, North America. "Q is fully-committed to expanding our support of Canadian retailers and the Five Ten brand in this awesome adventure market. Q has delivered great success to Five Ten retailers in US, and we're confident that Canadian retailers will experience strong sales growth and operational ease thanks to Q's stocking, logistical, and customer experience excellence."

All Canadian retailers with a Q account can place an adidas Five Ten program order for Spring/Summer 2022 via their sales representative now through September. Retailers can place open stock items from the Q dealer site beginning in January. Retailers who want to open a QBP account to have access to adidas Five Ten and hundreds of other leading brands can apply at https://www.qbp.com/dealers.

About Quality Bicycle Products

Quality Bicycle Products works to advance bike communities and our industry so everyone can win. From developing our own compelling bicycle and accessory brands, to distributing the most comprehensive portfolio 
of top brands in the industry, to sparking advocacy efforts that increase ridership, Q serves as a common thread that weaves together retailers, suppliers, industry partners, and riders. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, Q reaches a network of more than 5,000 independent retailers. As a certified B Corporation, we strive to be an extraordinary business partner and employer, and we have made good on that goal for nearly 40 years. For more information about Quality Bicycle Products, visit qbp.com.