Hudson Helmet for Bicycling and Commuting Recognized for Design and Performance for Micromobilty Category
PLYMOUTH, Mass. – Bern Helmets, respected around the globe for its proprietary street-inspired helmets, combining performance, style, comfort, and safety for the slopes, water action sports, bicycling, and commuting, today announced it was chosen as a winner for the 2021 Outdoor Retailer Innovation Awards. Specifically, its Hudson helmet was honored for its concept, design, and functionality, in the cycling category.
Designed for commuters, the Hudson is Bern's safest helmet, certified for NTA 8776, which is rated for use up to 27 mph, exceeding U.S. safety standards. This new standard raises the bar for protection, requiring 10% more impact tested coverage for the most sensitive parts of the brain, as well as 21% more velocity and 43% more impact energy absorbed than traditional bike standards. It also uses the Multi-directional Impact Protection System (MIPS) to protect against brain injuries resulting from rotational motion and features a compass fit, lightweight integrated LED light, and U-lock compatible reinforced vents. Priced at $119.99, it is available at www.bernhelmets.com and at select retailers.
"We are elated to be recognized by Outdoor Retailer for this prestigious award," said Kenneth Perkins, product design director of Bern. "We are humbled to be in such good company and proud to be a member of an incredibly innovative community. With micromobility taking hold as consumers look for alternatives to public transportation, we knew we had the right expertise to provide a best in class helmet solution – resulting in the Hudson. This will be a clear focus for us in the future. We look forward to applying our 15 years of technology prowess to provide consumers with industry leading solutions."
The Outdoor Retailer Innovation Awards recognize products, materials, retail services, and brands pioneering new technologies and establishing solutions for the outdoor and snowsports industries. This year's 16-member panel carried an incredible depth of experience in product development, design, materials, strategy, testing, and consumer engagement, selected finalists out of 189 entries, and named Bern one of the 16 winners during the virtual ceremony at Outdoor Retailer Winter Online.
About Bern: Located in Plymouth, Mass., Bern, privately held, originally invented The Famous Bern Baker designed by veteran Jonathan Baker and worn by Seth Wescott, winning Gold in the snowboard cross in 2006 Torino Olympics introducing the "stealth Brim style" to the world. Today, Bern is building upon its 15-year legacy of pioneering street-inspired gear that sets the tone for style, comfort, and safety on the streets, park, trails, slopes, and on the water.
Bern focuses on designing stylish, innovative, and purpose-built helmets that appeal to action sport devotees looking for something a little out of the ordinary. Being the original all-season helmet brand, the Bern team is passionate about being active, and having fun. Bern strives to make high-quality products that speak to kids, commuters, casual riders, and dedicated athletes. Bern recognizes the fact that today, consumers are searching for alternative modes of transportation and is 100% committed to developing a durable, versatile performance product that excels in the micromobility category. Working with both in-house designers and respected experts in the field, Bern expects to introduce a helmet for micromobility in 2021. Bern is committed to its mission of providing enthusiasts with an experience that will help them Stay Out There and get the most out of doing the things they love.
