(December 21st, London, UK) Fusion Media, the integrated marketing and communications agency for cycling and active people has been appointed by Raleigh to handle their B2C and B2B PR and communications in the UK market. Raleigh is one of the world's oldest and best-known bike brands, established in 1887 in Nottingham, England.
Fusion Media's brief is to lead on PR strategy and activation to help reach existing and new audiences, bringing the Raleigh brand to a new generation of urban cyclists. The agency will focus on exciting new avenues for the brand such as e-cargo bikes and other new models which meet the changing needs of a broader group of urban and utility cyclists. Fusion Media will also support Raleigh with increased activity in policy and cycling advocacy.
For over 12 years, London-based Fusion Media has focused on marketing and communications services for active and sports brands. As a fully-integrated boutique agency, their portfolio of clients includes brands like Red Bull, Evans Cycles, Beryl, Specialized, Shimano and Brompton. The agency is underpinned by unbeatable specialist knowledge and a passion to get people active through sport, recreation and transport.
Michelle Jakeway, Head of Marketing at Raleigh, said: "I am delighted to appoint Fusion Media to work on behalf of Raleigh, I am confident that they have the right skills and experience to help with the next stage of our brand journey as we continue to broaden our reach and engagement as Britain's best-loved bicycle brand."
Adam Tranter, Founder and CEO at Fusion Media, said: "Raleigh is the best-known bike brand in the UK and has captured the imagination of customers through the quirky and positive character of the brand and its products. Many know the Chopper, the Grifter and the Burner - but it's our job to communicate the brand's outlook - to spread the contagious joy of cycling - in a contemporary and relevant way for the next generation of urban cyclists."
He added: "We're all about bringing cycling to new audiences and we've been thrilled that Raleigh and Fusion are so aligned on what's required to fulfil the market opportunity. We're proud to be able to work on a brief for a brand as ambitious and renowned as Raleigh in 2021."
For more information on Fusion Media, please visit www.fusion-media.co.uk.
