NEW YORK (Oct. 1, 2020) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, has selected OutsidePR as its public relations agency of record. OutsidePR will manage Brompton's public relations and communications strategy in North America—targeting cycling, outdoor and consumer lifestyle media with a focus on the brand's deeply-rooted mission in cycling advocacy.
"Brompton bikes are truly for everyone. Whether you're an everyday commuter or just looking for new ways to explore your city, a Brompton makes cycling easy and accessible," said Peter Yuskauskas, vice president of marketing and retail for Brompton North America. "Our partnership with OutsidePR utilizes its diverse scope of media relationships, and we look forward to telling our brand and product stories to new and seasoned Brompton fans as we look toward another year of growth."
Known as the largest bike manufacturer in the United Kingdom, the Brompton Bicycle was founded in London in 1975. Still manufactured in London to this day, every Brompton is built with detailed craftsmanship and folds into the size of a lightweight, compact package so it can easily be stored in a small space or combined with other forms of transit to speed up a commute. In 2018, the brand introduced its first line of e-bikes, the Brompton Electric, recognized as both the most lightweight and most compact foldable e-bike in production.
Seen as a thought leader within cycling culture, Brompton believes in changing the way in which people live within our towns and cities. Along with being an environmentally-friendly transportation alternative, a Brompton bike gives users a sense of independence to navigate their locales freely and more efficiently.
"Brompton isn't just a bike, it's a movement," said Gordon Wright, OutsidePR founder and president. "Brompton is working with urban planners, bike advocacy groups, and local governments to make our cities more bike friendly and less dependent on cars, and we couldn't be more excited to be with them on this journey."
For more information about Brompton Bicycle, please visit https://us.brompton.com/.
