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Supacaz Chooses HLC For Exclusive Canadian Distribution

Published September 11, 2020

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Levis, Quebec– September 10th, 2020 – HLC has reached an exclusive distribution agreement with Supacaz with its line of gloves, apparel, saddles, seat covers, and more. The agreement is exclusive to Canada, with inventory available now.

UCI pro, Anthony Sinyard, created Supacaz when he noticed how dull cycling gear was, compared to the surf and skate brands he loved. When his search for swagged out gear for cyclists came up empty, Supacaz was born. The brand offers grips, handlebars, saddles, seat covers, and more in an array of vibrant colors for riders to enjoy.

"HLC is an ideal exclusive partner to boost our position in Canada thanks to their dedicated team and strong network of IBDs. We share the vision that riders demand high-performance products matched with exceptional aesthetics. The team at Supacaz looks forward to the exciting market developments ahead.'' said James Migita Pham, Account Manager at Supacaz.

"We are excited about taking the partnership with Supacaz to a new level. Supacaz is a strong brand and our exclusivity status will benefit retailers. HLC will be able to offer a better product assortment to help them compete with other brands. We look forward to developing and pushing Supacaz in Canada,'' added Stephanie Monaco, Senior Product Manager at HLC.

Inventory is available now. For more information, visit the Supacaz brand page on the HLC website.