The September 17-20 digital cycling festival will offer consumers and media a comprehensive overview of new bicycles and gear.
(September 8, 2020—For Immediate Release) Liv Cycling and Giant Bicycles are proud to announce sponsorship and participation in the inaugural Sea Otter Play, a digital bike festival open to cyclists everywhere that will occur September 17-20, 2020.
Escaping the cloud of the global pandemic, the team at Sea Otter pivoted to create a virtual version of their signature industry meet-up for enthusiasts hungry for information on the freshest products and future trends from their favorite brands.
"Interest in cycling has never been stronger and cyclists are eager to investigate what's new—including new bicycles and gear from Giant, Liv, Momentum and CADEX," says John "JT" Thompson, general manager of the Giant Group USA. "Sea Otter Play is as a great opportunity for cyclists to see new and innovative products like the Liv Devote gravel bikes, Giant and Liv's new range of progressive trail mountain bikes, and the new range of E-mountain bikes."
"As the only integrated brand in bicycle manufacturing, Giant Group is proud of the investment in the farm-to-table approach to bicycle design, manufacturing, and local bike-shop support," Thompson continues. "There is no other brand that makes their own aluminum or composite materials and controls the entire process through to delivery at Giant's independent retail family. The rider wins with this unique authenticity. Do you know who made your bike?"
At Sea Otter Play, Liv and Giant will be present and accounted for, revealing all of their just launched 2021 mountain, gravel, road, youth, E-bikes and gear throughout the four days of the festival.
Included in this virtual space is an opportunity for event goers to interact with athletes and product experts along with a chance to win a new Giant or Liv bikes through Sea Otter Play's virtual Swag Bag feature. Liv Cycling will present "For Women, By Women, With Women" as part of the Sea Otter Webinar series on Saturday, September 19th at 11:00AM Pacific Time. Join our group of leading woman industry veterans discussing trends in cycling, and what defines the perfect women's bike.
For more information, stay tuned to the social media channels of Giant Bicycles USA and Liv Cycling USA or check out the Sea Otter web site at: https://www.seaotterplay.com/
