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Tannus Launches Ambassador Program to Support Riders - Pro or Not

Published August 27, 2020

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Sponsorship for anyone, regardless of riding level or notoriety

SPANISH FORK, UTAH -- Tannus is launching a new ambassador program which brings sponsorship opportunities to more riders, regardless of skill level or social presence.

"Honestly we're not just looking for 'influencers' with thousands of followers to work with," said Dave Ballard, CEO of Tannus America. "We want real riders, who are passionate about bikes and are willing to represent the brand in their own individual way."

The goal of the Tannus Ambassador Program is to create a mutually beneficial relationship with influential and talented riders that can professionally represent the Tannus Armour brand. Ambassadors will receive Tannus Armour tire inserts in return for stoke, product feedback and original content. Successful applicants will be those who enjoy talking about bikes and sharing things that they love with others—whether in person, online or via other channels.

Tannus is looking to build up an army of riders who are so stoked on the product that they can't not talk about it. Who they are, what they do or their social media prowess is less important than their willingness and ability to spread the good word in their own way.

Tannus is currently accepting applications for ambassadors in North America and Australia. Applications can be filled at tannusamerica.com/pages/tannus-brand-ambassador.

About Tannus

Tannus Armour is a tough, impact-absorbing and active tire insert, designed for downhill, all-mountain and trail riders alike. Available for tubed and tubeless tires, Armour is made to eliminate flat tires and improve ride feel.

Tannus Tires is the world's number one brand of airless tires and is an innovator of tire inserts. Founded in 2011, Tannus has sold more than one million units and has grown to 37 countries. Tannus athletes range from European Championship medalists and international track teams to global tourers and world cup downhill mountain bike racers.