Sharing the mission to inspire outdoor adventure
June 9, 2020 – Irvine, CA – Fox Racing, the global leader in mountain bike apparel and protection technology, and LOGE, the foremost adventure hotel centers, are teaming up to empower people to get outside and explore together.
Fox Racing and LOGE will focus on connecting people to the outdoors through great mountain bike experiences in two amazing recreational areas – Bend, Oregon and Mount Shasta, California. Riders will be treated to fully equipped shops, quality products available to demo, custom gear, and opportunities to explore two of the most welcoming outdoor-focused communities.
"LOGE truly feels like an extension of the Fox mission, which is to equip and inspire riders. We are stoked to become a part of the communities they've built in Bend and Shasta. We're all looking forward to this partnership kicking off and getting out on the trails soon!" said, Fox Racing Global Brand Director Kevin Franks.
LOGE, which stands for Live Outside, Go Explore, is built around the soul of adventure. "We are thrilled to be partnering with Fox Racing in the creation of experience centers located at our Bend and Mount Shasta LOGE locations," said Johannes Ariens, LOGE CEO + Co-Founder. "These centers are the first of their kind for LOGE and Fox, and as such a direct
testament to each of the company's innovative approaches and commitment to creating exceptional customer experiences in a rapidly changing world."
Both Bend and Mount Shasta are outdoor meccas offering exceptional recreational opportunities. Fox and LOGE hope to not only get more people outside to enjoy these areas, but also help instill values to recreate responsibly and work to protect these wild places.
