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CeramicSpeed and ESM Sport partner to expand French market

Published March 9, 2020

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New exclusive distribution partnership in place

4 March, Holstebro, Denmark: With effect from 1st March, CeramicSpeed, the leading ceramic bearing manufacturer and drivetrain efficiency expert, entered into an exclusive distribution partnership with French distributor, ESM Sport.

ESM Sport is working with CeramicSpeed on a number of dedicated events, broadening customers' understanding of their range. To ensure product knowledge is maintained, an online training platform is available for continuous updates on all-things drivetrain supported by CeramicSpeed.

French riders supported by CeramicSpeed this year include U23 CX World Champion and Experza-Footlogix rider Marion Norbert-Riberolle who brought home the gold medal using a setup including a CeramicSpeed OSPW X System, and professional triathlete and Ironman Denis Chevrot.

ESM Sport will also represent CeramicSpeed at key cycling events including Ironman Nice, Velo Vert Festival, Pro-Days and Ironman Vichy.

CeramicSpeed's European Head of Aftermarket Sales, Jimmy Rusbjerg, says: "Partnering with ESM Sport will consolidate CeramicSpeed's presence in the French market. We feel it's really important to expand our retailer/dealer network in France together with the new distributor, making our products more available to the French consumers".

Michael Wilson – Owner and Managing Director at ESM Sportsaid: "ESM is proud to represent a quality brand such as CeramicSpeed which corresponds perfectly to our strategy of offering high-end technical products and service to our retailers".

For more information on how CeramicSpeed is always innovating, visit ceramicspeed.com.