(Italy, Jan 2020) - Full Speed Ahead, producer of world-class bicycle components for road cycling and mountain biking, partner cycling brand Vision, focused on wind resistance and performance enhanced products, and leading cycling saddle manufacturer Prologo have all selected Myagi, as their new digital brand education platform of choice.
No stranger to the cycling industry; Myagi already has partnerships with various notable brands such as Orbea, Accell Group, Rocky Mountain, Jamis Bikes and Felt Bikes who are currently active users of the platform. With the complex dynamics in the cycling industry and the technical nature of its products, there is an increasing appetite for finding news and more measurable ways to share knowledge to drive sales. Brands, distributors and retailers within cycling can agree that there was a needed a platform that caters to the industry's nuances and improve synergies between them. In fact, these brands speak to the shift occurring within the cycling industry and the adoption of digital education solutions, in order to keep up with rapid innovation and increasing customer expectations. CEO of Prologo, Salvatore Truglia comments on their latest partnership:
"Since our foundation, we have had as key drivers the innovation and high quality of both our products and services. The communication with and preparation of our business partners are drivers of our mission: to be seen as a premium identity of an industry as competitive as the one we are working on. Myagi provides all the means to achieve these purposes. Its constant innovation and proactive behaviour is what we are looking for"
For FSA, Vision, and Prologo, Myagi will be a key lever in a larger project focused on improving relationships with their channel partners and knowledge delivery throughout their supply chain right down to the sales floor. The first phase of the project will focus on training distributors and their reps. Before products even hit the sales floors and sales reps even have the opportunity to hit retail locations, the three brands hope to improve brand education much further up in the supply chain. All companies are prioritizing the improvement of the education process with distributors to help ensure that all key members are delivered with consistent product/brand messaging and fully educated before both the product and training travel further down the supply chain. It is not until the second phase where the company pair plans to roll out across their partner retailers.
Similar to others already using Myagi, FSA, Vision and Prologo intend on leveraging the platform to improve communication and strengthen relationships with their retail partners. The platform offers direct communication and two-way feedback proving invaluable for both sides of the relationship. AM sales Manager at FSA and Vision, Edoardo Gerardi speaks on what bringing on Myagi means for their relationships with key members of the supply chain and the industry as a whole:
"Brand education is something that we've always prioritized due to the technical nature of our products and unfortunately our current training methods just weren't sufficient enough. Having such great relationships with our distributors, reps and retailers already - Myagi is going to provide just that additional level of support, collaboration and communication. As a whole, the cycling industry has always looked into more ways to better collaborate and our companies are no different. With a way to knowledge share more efficiently industry-wide, I would definitely encourage other brands to join the Myagi network"
