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QBP Announces 2020 Dealer’s Choice Details

Published January 2, 2020

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 Quality Bicycle Products announces the launch of its 2020 Dealer’s Choice partnership program. Dealer’s Choice is QBP’s flagship strategy that unites participating brands with retailers—giving retailers greater control over how they spend their money while growing ridership and overall industry health—in order to succeed in an evolving marketplace.

More than just another discount program, Dealer’s Choice supports retailers by partnering them with brands that independently enforce MAP, respect channel integrity, and create compelling products. Paired with QBP’s logistical excellence and QBP-facilitated community outreach opportunities, Dealer’s Choice supports a more sustainable industry while keeping retailers front-and-center. 

There are 50 partner brands for the 2020 Dealer’s Choice program, including seven new brands: Floyd’s of Leadville, Elite indoor trainers, Topeak, Light & Motion, Muc-Off, Yakima and Zipp.  

“This will be the fifth year of Dealer’s Choice and we’re thrilled with the increasing numbers of specialty retailers and committed brands who use it to thrive in a dynamic market,” said Bill Schouman, QBP’s Vice President of Sales. “By partnering with QBP and key brands, retailers become part of a sustainable strategy that helps them grow their business while strengthening bike communities.”

QBP retail partners can log into, click on Dealer’s Choice and start enrolling in brands today. Retailers who want to open an account with QBP can apply at

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About QBP

Quality Bicycle Products is in the business of bikes. From developing and building a diverse portfolio of our own brands to distributing the top names and best products in the industry, we’re doing our part to further bike kind. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver and Toronto, QBP serves a network of more than 5,000 independent retailers. We strive to be an extraordinary business to partner with and to work for, and we have made good on that goal for nearly 40 years. From our extensive advocacy efforts to our energy efficient facilities, everything we do is aimed at making the world a better place and getting more butts on bikes. For more information about QBP, visit our website.  

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