(Lexington, SC and Lévis, QC) — HLC’s new Smart Search experience, powered by artificial intelligence, is now live on their website.
Retailers will immediately notice an improved user experience that returns relevant results based on a multitude of criteria. These data points — such like shop location, time of year, sales history, and more — refresh daily to ensure dealers find the products that make sense for their business.
“We invested a lot of time and resources into this project because we want our retailers to have the best experience possible when they visit HLC.bike,” said Derrick Boatwright, HLC’s Director of Commercial Innovation. “A shop in the Denver is likely looking for a different tire than a shop in Miami; so, we started this project with that basic understanding in mind and the end result is arguably the most advanced search tool in the industry.”
Added HLC’s President, Pat McGinnis: “I can’t wait for dealers to use what our team has been hard at work creating for more than a year now. While the interface may seem simple, the engine that drives this is what excites us most. It is merely the foundation for even more exciting developments in the making.”
About HLC
HLC is a leading distributor of bicycles, parts and accessories in North America. With headquarters in Lévis, Québec and Lexington, South Carolina, the company has the largest IBD reach on the continent – servicing more than 5,000 retailers with more than 60 sales representatives and 4 regional distribution centers.
