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Delta announces newly redesigned brand identity

Published October 16, 2019

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Randolph, MA - Delta has taken the bold step of simplifying former brand names, Delta Cycle & The Art of Storage under the singular Delta. The new logo and brand identity are an expression of the smart, design-driven approach to product development you expect of them. Clearly modern, yet more accessible to a broader audience, Delta’s new branding will stand to benefit retail partners and distributors.

This branding change has started and will continue to roll out across packaging and product over the next few months. All new items and the most popular products have started to ship out in new banded packaging. A new consumer website and b2b dealers website has just launched.

Just a few of the changes featured on our newly redesigned website includes a new color palette, streamlined shopping experience and faster response times. Many of you may not be aware of the variety of products delta offers outside of bicycle accessories. As we continue to expand our product offering, we look forward to building new relationships and remaining your go-to for high-quality, affordable products!

We're excited to bring you a new shopping experience from beginning to end.

Shop the new website.

Shop the dealer's b2b website.

If you are a returning account holder, you should receive an email with your new login information. For assistance, please contact info@designbydelta.com 

About Delta: Boston-based Delta was founded in 1990 to create smart, design-driven products for a broad audience. With updated branding to support a growing product line, Delta is proud to offer innovative and affordable bike and home storage solutions for a global audience. Products offered include phone and tablet holders, bicycle storage solutions, home shelving, closet accessories and more. All are designed for ease of use and affordability.

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