STEAMBOAT SPRINGS, Colo. — Moots has announced its latest move to better service its loyal customers and also expand reach outside the North American market.
It has finalized an agreement with Saddleback, a high-end bicycle frame and parts distributor, to serve as sales and service partner in the UK.
The partnership marks the steady momentum Moots has been building in recent years. Since changing ownership a few years ago, Moots has embarked on updating its frames with modern features and finishes, as well as pioneering innovation in the gravel and adventure bike segment. Its signature Routt family of gravel bikes delivers race proven geometry in the Routt RSL, all-around performance and greater tire clearance in the Routt 45, and the ultimate comfort and traction of the venerable Routt YBB soft-tail.
Saddleback's standing within the UK market and existing product assortment make them a good fit to partner with the renowned titanium builders. Moots President Drew Medlock noted, "Saddleback has a fantastic team and great reputation, not just in distribution, but most importantly in brand building. We are really excited to have them as a partner in the UK to help tell the Moots story, and provide better service to our existing UK customers."
Saddleback Brand Director Richard Mardle added, "We're enormously excited to welcome Moots to the Saddleback family. Not only does the Moots team create the most exquisite titanium frames, but their real love of cycling shines through everything they do."
Moots aims to continue it's deliberate and prudent growth overseas, but remains rooted in Steamboat Springs, Colorado, where it is committed to continue crafting the best titanium bicycles in the world.
About Moots
Moots Cycles has been handcrafting bicycle frames in Steamboat Springs, Colorado, since 1981. The company is known for building the finest quality titanium road, mountain, cross, and specialty bicycle frames, and select components from its facility in the Rocky Mountains. Moots bikes are enjoyed by cycling enthusiasts for their unsurpassed ride quality, attention to details, and superior craftsmanship.
