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QBP is Now Distributing SantaCruz Reserve Carbon Wheels and Rims

Published September 9, 2019

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ReserveCarbonwheels and rims available now to U.S. retailers

Quality Bicycle Products (QBP) is a new U.S. wholesale distributor of Santa Cruz Reserve carbon rims and complete wheels, delivering a wide assortment for gravel and mountain bikes consisting of four wheel sizes, multiple widths, and hub options that include Chris King, DT Swiss 350 and Industry Nine. Santa Cruz will continue to distribute its full range of products to its dealer network. 

Like all products in QBP’s extensive catalog, Santa Cruz carbon wheels and rims are supported with detailed product listings on the QBP dealer website, a convenient ordering process, large inventory, and just-in-time delivery through QBP’s four U.S distribution centers. 

“We’re thrilled to add Santa Cruz Reserve wheels and rims to our catalog of premium brands and products that we offer U.S. retailers,” said Joe Benedict, Director of Distribution Product at QBP. “Santa Cruz Reserve carbon rims are fantastic and popular products, with a compelling price and lifetime warranty that appeal to so many riders. We’re excited to offer retailers a great selection of these rims and wheels in both mountain and gravel categories.”

“Partnering with QBP will provide bike retailers access to great inventory, delivery, and support of our Reserve wheels and rims,” said John Boyer, USA Sales Manager at Santa Cruz. “QBP is the expert in distribution, whether it’s for a shop that buys a single rim or stocks 10 complete wheelsets.QBP has a savvy and easy to use B2B website which, when paired with their impressive logistics and fulfillment, gives more shops simplified access to Reserve wheels.”

Santa Cruz Reserve carbon wheels and rims are available now to U.S retailers from QBP, as well as from Santa Cruz. Retailers who would like to open an account with QBP can apply at 

About QBP

Quality Bicycle Products is in the business of bikes. From developing and building a diverse portfolio of our own brands to distributing the top names and best products in the industry, we’re doing our part to further bike kind. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver and Toronto, QBP serves a network of more than 5,000 independent retailers. We strive to be an extraordinary business to partner with and to work for, and we have made good on that goal for over 35 years. From our extensive advocacy efforts to our energy efficient facilities, everything we do is aimed at making the world a better place and getting more butts on bikes.

 About Santa Cruz

Santa Cruz Bicycles was founded in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California. Our first bike, the Tazmon, was a single-pivot dual suspension bike that rattled established sensibilities. At the time full-suspension bikes were far from the norm, and a do-it-all bike (what we’d refer to as ‘trail’ or ‘all-mountain’ now) with rear suspension was considered highly irregular. But our founder, skateboarding legend, Rob Roskopp, wasn’t hog-tied to following trends or being told how to think. Instead he could see that full-suspension was an innovation whose time had come. And ever since we’ve tried to build bikes that allow riders to go further, faster, and higher, for longer.


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