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Jason Norman joins NiteRider as marketing manager

Published September 9, 2019

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SAN DIEGO (BRAIN) – NiteRider has hired Jason Norman as its new marketing manager.

"Jason's unique in that he has experience and a proven track record on the media, agency, supplier and distributor sides—not to mention he has sales experience in the trenches," said Mike Ely, chief operating officer at NiteRider. "He'll be an invaluable asset as we drive exposure to any new product launches."

The longtime former web editor of BRAIN, Norman's career in the cycling industry spans several stops including Serfas, and most recently Bosch eBike Systems.

"To join NiteRider in this expanded capacity is a dream come true," Norman said. "I know this category well and I know NiteRider and Mike even better, so I think for both parties it's a natural fit.

"NiteRider is an iconic brand with a rich history; they are also the category leader and I look forward to keeping it that way," he added.

Norman will be the media point of contact at CABDA West in San Diego and the Sea Otter Classic in Monterey, California.

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