You are here

G-Form names Giovanucci new CEO

Published August 7, 2019

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

PROVIDENCE, R.I. —The Board of Directors at G-Form LLC announced Wednesday that Glen "Gava" Giovanucci will become Chief Executive Officer at the end of August.

Giovanucci will be taking on this leadership role following a highly successful track record of driving significant growth across a diverse set of sporting goods brands.

"I look forward to leading G-Form and working closely with the Board of Directors and employees to build on the shared vision of using technology to revolutionize sports protection," said Giovanucci. "G-Form has made a strong impact within the bike, soccer and baseball protective gear markets in a relatively short amount of time. Consumers are embracing the brand's unique technology, and this acceptance lends itself to work as a leadership team to determine what's next for G-Form both inside and outside of those categories"

"Gava is exactly the type of leader that G-Form needs to position G-Form for continued growth," said Jay Piccola, interim CEO and member of the board of directors. "He has consistently delivered on ensuring the culture of the company is nurtured to achieve success."

Piccola will remain in his role through September to assist in Giovanucci's transition before returning to his position on the board.

"During his role as interim CEO, Jay Piccola has dedicated his time to implement an organizational structure focused on growth and create a platform to capitalize upon G-Form's unique story, advanced products and smart technology," said Ron Roberts, chair of G-Form's Board of Directors. "Jay has done an exceptional job in his role, and working together with Gava, there will be a smooth transition."

Giovanucci is an accomplished business leader with vast experience in the sporting goods industry. He was most recently senior vice president of sales and operations at Fanatics, where he was responsible for $1 billion in wholesale business and where he grew sales at a rapid pace. Giovanucci was instrumental in fostering collaborative relationships with key retailers.

Prior to his leadership role at Fanatics, he was an executive vice president at Mitchell & Ness, where he strengthened the brand and developed an effective, new go-to market strategy. In addition, Giovanucci held senior level roles leading sales, marketing and merchandising at Reebok, adidas and Puma, where he drove significant sales growth.

For more information about G-Form, go to

Join the Conversation