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Unior USA adds three new independent outside reps

Published August 1, 2019

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Euro Tool Works (Unior USA), importer and distributor of Unior Bike Tools from Slovenia, Europe, is announcing three new independent outside sales reps in an expansion of its rep team. In business since 1919, Unior has built a strong reputation for high quality, professional-grade tools and the brand's reception since it's launch in the United States in 2016 has been nothing short of amazing.
"We're unique in the bicycle tool market," said Chris Kreidl, General Manager of Unior USA, "in that Unior isn't just a bike tool company. Unior serves professional mechanics across a broad range of specialties and industries from automotive to industrial maintenance and has always been known as a top-tier tool manufacturer. We bring the same quality we've become known for in those segments to our bike tool line as well and I'm proud to be partnering with these great reps to help put our tools into as many hands as possible."
Retailers in the following regions are encouraged to reach out to the following reps for information on becoming a Unior dealer:
  • The Dakotas, Montana, Idaho, Washington, and Oregon
  • Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont, Maine, and Westchester County, NY
  • Delaware, New Jersey, New York City Metro
Retailers in areas not covered by the above are encouraged to reach out to Unior USA directly, please contact Chris Kreidl at

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