July 17th, 2019 Coon Valley, WI. Borah Teamwear has entered into an agreement with Karl Heidgen, an industry veteran in the custom cycling apparel arena with over 15 years of experience. Heidgen will oversee sales and product development as the company continues to improve and refine its Made in the USA custom cycling line. Karl’s focus will be onidentifying areas of improvement, specifically focused on sales and product development.“The timing of this relationship could not be better”, said Borah’s owner, Chris Jackson. “Wehave never been in a better place to take our business to the next level. Our solar powered Wisconsin factory, where we own our entire process, is a solid foundation in an uncertain business climate. We are able to provide our customers with a high quality, made in the USA product line with guaranteed delivery, something many of our competitors find more and more challenging each and every day. Karl’s vast experience and in depth knowledge ofthe custom space will be of tremendous value to us, not to mention his outgoing andenthusiastic attitude!”
Heidgen recounts, “I started the conversation with Borah last fall, and after several meetings I decided to visit the Wisconsin factory. Upon touring the factory and meeting with the staff, there was absolutely no doubt that Borah has everything in place to become the number one custom cycling provider in the USA. I am very excited to work with Chris and his dedicated team as the future potential of Borah is unlimited”. Heidgen will work remotely from his residence in Colorado, visiting the Wisconsin factory quarterly. The company is currently in the process of revamping its product line, developing a new pre- season sale program, and activating strategic industry relationships. For more information, contact Karl Heidgen at karlh@borahteamwear.com.
About Borah Teamwear
In business since 1997, Borah Teamwear has grown to become a premier manufacturer of high-quality custom sublimated active outdoor apparel. Borah’s offering includes cycling,running, triathlon, nordic, alpine and casual wear.
All of Borah’s products are 100% custom made at the company’s solar-powered headquarters in Coon Valley, WI, where the latest technological advancements in apparel design and production are utilized.
