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Industry Veteran Stephen Balsley Lands on Planet Bike

Published June 13, 2019

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Madison, WI – June 13, 2019 Industry veteran Stephen Balsley has landed on Planet Bike as part of the product development, sales, and marketing teams. A seventeen-year industry veteran, Stephen brings a wealth of experience in product innovation and a deep working knowledge of the bicycle industry from his years with Saris Cycling Group and Cycling Sports Group.

"Stephen has a strong reputation in the industry for being upfront, honest, and creative. I have known and collaborated with him for many years and am excited that we finally get to work together," said Dave McMurray, GM of Planet Bike. "I know he'll bring great passion and energy to our product and marketing efforts. The entire Planet Bike staff is excited that he landed here."

Stephen, and his family, embrace the mission of Planet Bike to find a healthier balance for the world through cycling.

"Planet Bike has a strong team and I look forward to working with everyone to develop innovative products for the everyday bicycle rider," said Balsley. "I have been a Planet Bike consumer since I started riding in the 1990s. This is a chance to bring some new energy to an established, amazing brand. I am excited to get to work connecting with our core consumers and customers to learn what products they need, especially in emerging markets like Electric and Cargo bike."

Stephen Balsley can be reached at

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