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Pure Cycles joins Powered by Beeline fulfillment network

Published June 11, 2019

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SAN FRANCISCO (June 10, 2019) – Powered by Beeline (PbB) announced today that Pure Cycles, a leader in direct-to-consumer bike sales, is the latest brand to join the PbB fulfillment network. The partnership enables consumers to purchase a bike on and choose from one of the 425+ traditional or mobile shop locations across the country for fulfillment.

"At Pure Cycles, we are extremely focused on the consumer experience," said Pure Cycles' Technical Cofounder, Jordan Schau. "With that in mind, we've chosen to partner with Beeline. The Powered by Beeline platform allows us to ensure our product is fulfilled by professional mechanics at the best brick and mortar and mobile bike shops around the country. The software has all of the tools necessary to enable a friction-free purchase process including scheduling and automated communication for the customer, for the bike shop and for our customer support team".

Consumers can shop the full line of Pure Cycles bikes on, add a bike to their cart and choose in-shop pickup or mobile delivery options based on their address. After completing the transaction, customers are prompted to use the PbB software to schedule their in-shop pickup or mobile delivery appointment.

Beeline's Pete Small said, "We are excited to add a consumer-centric brand like Pure Cycles to the Powered by Beeline fulfillment network. Management at Pure Cycles is forward-thinking. They prioritize the end-to-end consumer experience."

About Beeline Bikes: Founded in the San Francisco Bay Area in 2013, Beeline Bikes has delivered and serviced thousands of bikes at consumers' homes and offices. Reinventing how people interact with bike shops, Beeline has developed a technology platform for independent bicycle dealers to acquire new customers, streamline customer interaction and enhance operating efficiency. In 2018 Beeline was acquired by Accell North America (ANA) and operates as a division of ANA. Dealers, brands and eRetailers interested in learning more about Powered by Beeline should visit or email

About Pure Cycles: Pure Cycles was founded with one mission in mind: to get more people on bikes. For almost 10 years they've been designing, developing, and delivering the coolest bikes on the market.

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