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BTI Introduces Reverse Components to the US

Published March 20, 2019

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Mar 14, 2019 - Santa Fe, NM - Leading US technical products distributor Bicycle Technologies International (BTI) is bringing Germany's Reverse Components to the US market.

Reverse Components is a global brand selling in over 25 countries Worldwide from its headquarters in the Black Forest region of South Germany. The rider-owned company has been designing and manufacturing durable, innovative MTB specific components for over 15 years. The popular European brand "sits up there alongside RaceFace, Easton, Renthal, and Answer – well designed and engineered products with a solid reputation for reliability and a good dose of style" according to the editors of UK's Dirt Magazine.

Reverse uses an independent testing lab in Germany to cycle test all their products to exceed DIN EN 14766 standards. The products are used on the World Cup Downhill circuit by UCI downhill team Carbocage-Factory-Racing. Team Rider Nico Vink's signature line of components boast some the brand's highest durability ratings. Reverse Components Founder Peter Schmid said "From the outset it was important for us that our products meet the highest standards in safety and quality. After all, the only products that are good enough for our customers are the ones that don't show a hint of weakness, even under the toughest conditions".

Reverse Components will be attending Sea Otter Classic next month. Stop by booth S19 to meet the design team, along with Nico Vink and other Reverse Team riders.

About BTI
Bicycle Technologies International, based in Santa Fe, NM and Reno-Sparks, NV has been a distributor of technical cycling products and accessories since 1993. Offering over 20,000 items and 300 global brands to choose from, BTI supplies bike dealers with a wide variety of components, tools and staple items necessary to successfully run a profitable independent bicycle shop. Fork, shock, and dropper repair services are also available at both locations. See for more information.

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