Rapha has been working with the sport's most accomplished athletes for more than a decade to produce the finest cycling clothing. Shared expertise and passion for the sport has led to unparalleled product that performs in all conditions. For the first time, a wide range of Rapha kit will be available for full customization by any cyclist. Order quantities start from as low as five with discounts up to 40% on large orders, making Rapha Custom accessible for everyone - cycling clubs, businesses, or friends taking on a fondo together.
Rapha Custom is designed to improve the existing consumer experience of ordering custom kit, with a revolutionary user-friendly platform and a scaled pricing structure. Save time and money by using the simple design tool to create fully customized Rapha product in minutes. There are limitless possibilities for designs, with hundreds of color combinations and options to upload team and sponsor logos. Choose from Rapha's most popular pieces and make custom versions of the finest cycling clothing for training and racing. Rapha Custom provides an effortless experience from design to delivery.
WHY RAPHA CUSTOM
• Low minimum order: 5
• Significant discounts available for purchasing larger orders with up to 40% off (full price list is
attached)
• Delivery within 8 weeks
DESIGNED BY YOU
Create your kit in minutes with Rapha's design tool – easily apply patterns, fades, colors and logos. See your ideas appear instantly in our photography and quickly share with team members, ready to take orders. The tool has limitless options and hundred of colors and layouts to inspire. Easy to use templates serve as design starters while the tool also allows customers to create something truly unique by uploading graphics created outside Rapha's tool. Uniquely positioned against other tools of this kind, the platform captures riders' imagination by showing previews of their designs on models.
See how it works here: custom.rapha.cc, password: DESIGNEDBYYOU
FOR EVERY RIDE
Rapha Custom launches with our two signature ranges — Pro Team and Classic. Our Pro Team range is the leading edge of Rapha's performance technology while Classic caters to a more relaxed rider.
Over the course of this year, Rapha Custom will continue to expand. The offering will include the Core range as well as extended Classic styles making Rapha-quality kit available to all cyclists with jerseys priced as low as $50 in qualifying orders.
Rapha has collaborated with some of the most prominent amateur teams around the world to road test Rapha Custom in 2018. Some focus on the podium while others ride for fun or to explore. Both the Race and the Club ranges were used for training and racing and performed outstandingly, demonstrating product longevity and technical superiority. Rapha Custom has already produced kit for Richard Sachs Cyclocross, DRAPAC, FAST Amsterdam, Kibosh, and Team Yacht Club, amongst many other prominent cycling clubs.
"2018 was full of changes for the Richard Sachs Cyclocross Team; Design Within Reach and Herman Miller joined House Industries as sponsors. Two new U23 riders, both with USA National Team experience were also added the roster. We (RSCX) joined forces with Rapha and became the first North American team to be outfitted in apparel designed and made by Rapha Custom.
The goal was to get the correct materials, the optimum fits, and the exact colours and graphics dialed. Everyone on our side of the pond has been extremely happy with the style, durability, and technical aspects of each garment used throughout the season. I've lost count of how many people have turned to compliment us, only to mention how envious they were that we looked so darned elegant from head to toe."
Rapha Custom continues to work with teams globally:
UK - Richardson Trek, SCARPA
US - Team Yacht Club, RSCX, Leave it on the Road, Native and Rodeo Labs JAPAN - Masahiko Mifune
GERMANY - Standert
FRANCE - Team Look
BENELUX - FAST
TAIWAN - TSMC
KOREA- Keiren T5113, The Booth Brewing Co
AUSTRALIA - DRAPAC, Manly Warringah CC
FOR FURTHER INFORMATION, PLEASE CONTACT
US : ZACH ROTSTEIN – ZACH.ROTSTEIN@RAPHA.CC
UK : MARTA GUT – MARTA.GUT@RAPHA.CC
BENELUX : MARIT HUISMAN – MARIT.HUISMAN@RAPHA.CC
GERMANY: DIRK KAUFMANN – DIRK.KAUFMANN@RAPHA.CC
FRANCE: FRANZISKA STENKE–FRANZISKA.STENKE@RAPHA.CC
KOREA : ADAM CHOI - ADAM.CHOI@RAPHA.CC
SINGAPORE/SOUTHEAST ASIA: CHRISTOPHER CHEN – CHRISTOPHER.CHEN@RAPHA.C JAPAN: DAISUKE YANO – DAISUKE.YANO@RAPHA.CC
TAIWAN: AHSIEN YEN – AHSIEN.YEN@RAPHA.CC
AUSTRALIA/NEW ZEALAND: LUKE.O'SHEA - LUKE.O'SHEA@RAPHA.CC
About Rapha
Rapha was established in 2004 to address a need for stylish, high performance cycling clothing. It now provides products for every cyclist and continues to push the boundaries of innovation in cyclewear. Alongside this, Rapha has cultivated a global community of passionate riders who come together as members of the Rapha Cycling Club (RCC), the largest club of its kind in the world. Rapha's retail model and unique brand values come to life in its many rides and events and global network of Clubhouses that combine retail, cafés and cycling culture all under the same roof.
